The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Negative Experience Stick to Your Brain Like Velcro


Tweet Teflon in the Positive Brain “The brain is hard-wired to scan for the bad, and when it inevitably finds negative things, they get stored immediately and made available for rapid recall.” In contrast, most positive experiences are registered through standard memory systems: to sink in, they need to be held in our conscious awareness […]